From business opportunities to presenting new faces, from focusing on social causes to collaborating with Japanese fashion experts, the autumn-winter edition of Wills Lifestyle India Fashion Week (WIFW) that started yesterday, on 15 February, is going to be a big attention puller that will boast of fun, entertainment and business.

“WIFW has always been known for creating landmarks in the fashion world and this season won’t be any different. Apart from giving the best of fun and entertainment to the patrons, business will also grow in leaps and bounds. We have added buyers from different regions to explore Indian talent this edition,” Sunil Sethi, Fashion Design Council of India (FDCI) president, said.

For the first time, FDCI has invited 3 fashion designers from Japan to present their creations at a segment called Tokyo Fashion Week that is being supported by the Japan’s ministry of economic trade and industry.

“Through Tokyo fashion week Indian designers will get an opportunity to interact with Japanese delegates. Also, this will be a chance for Indian designers to showcase their best design aesthetics as some of them will be selected to participate at the Japan Fashion Week,” added Sethi.

The event organizers and planners have also decided to highlight some social causes like human trafficking and Fashion for Freedom – an initiative to boycott zoo.

Bollywood actors Gulshan Grover, Mahima Chaudhary and Monica Dogra will join FDCI and PETA India chief functionary Poorva Joshipura to announce a new association between FDCI and PETA India during the fashion week.

These activities will be attended and supported by celebrities who are not only restricted to Bollywood but from different walks of life including artists and sports personalities. There will be Leander Paes, some top-notch cricketers, Gulshan Grover, Vivek Obeori, Mahima Chaudhary, Monica Dongre and many more.

Wills India Fashion Week Fuses Fashion with Social Cause

Buyers from Japan, Europe, Middle-East, US, and even from Pakistan will participate in the five-day fashion extravaganza.

As many as 138 designers will showcase their collection and some of them are highly respected names like Anju Modi, Meera and Muzaffar Ali, Manish Malhotra, Rahul Mishra, Rocky S, Rohit Bal, Tarun Tahiliani, Wendell Rodricks, James Ferreira and Gauri and Nainika.

Payal Jain and Sanchita Ajjampur are the Fiama Di Wills designers this time.

While Designer duo Shantanu-Nikhil started the event with style today, JJ Valaya will bring the curtain down on Final Day.

“This year we have a list of renowned designers with representation across geographies who will display their creative excellence on the runway,” said Sethi.

The list also includes 14 new entrants.

“The aspiring designers are full of talent and we are giving them an opportunity to explore their creativity… all the 14 budding designers will get a chance to showcase their best creative side in front of buyers from various parts of the world,” added Sethi.